Virtual trade events still popular

The Winter Fancy Food Show, scheduled for January in San Francisco, has been cancelled. However, ISM Cologne is still on for 31 January–3 Feb 2021.


The Specialty Food Association’s (SFA) 46th annual Winter Fancy Food Show scheduled for January 17–19, 2021 at the Moscone Convention Center in San Francisco will not take place as planned. According to the organisers, this cancellation is driven by the global response to the COVID-19 pandemic, ongoing travel restrictions, and the general safety of all participants. Not to mention that the Moscone Convention Center itself remains closed.


Virtual events continue to proliferate

Anchin held its First Ever Virtual State of the Food and Beverage Industry Event on 1 October 2020 and you can read Anchin’s takeaways from it here


The second iteration of Specialty Food Live! takes place in January 2021 and according to the organisers: “… will be an all-inclusive digital marketplace event, where members and buyers can conduct business and continue to put specialty food on store shelves, safely and economically. The January event will also include new and unique educational programs, fun virtual networking events, and our new and very popular Virtual Product Tasting Experience.” You may read about the highlights of the 2020 event here.

TradeScope gets in on the act

We will be involved in a virtual beer event (including sampling!), as well as a virtual dried fruit and nut event. We’ll bring you more details about those in due course.


Our opinion is that for at least the next 6 months, many events will be held virtually even as others re-establish their physical presence. It will all depend upon pandemic conditions in whichever part of the world they take as place, as well as travel restrictions on those who may wish to attend. We're afraid it will very much be a case of horses for courses over this coming period.


If you’d like to chat with us about events we’re taking part in or any other requirements, drop Ted Horton a line here.

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