As we mentioned in last week's post, trade show organisers are going to considerable pains to mitigate the dangers Covid-19 poses to exhibitors and visitors alike. For instance, Anuga, one of the largest food and beverage trade shows in the world, has gone to the trouble of posting short videos on its website to address what they see as the main concerns people have about exhibiting and attending their physical show which is taking place 9 – 13 October this year in Cologne. The concerns they address are:
• Are tastings possible at an exhibition stand?
• How many visitors can be received at a stand at the same time?
• How many people can be in the meeting area at the same time?
• What should be taken into account when building group/country stands?
• How do people will get their exhibitor passes and what will be the changes?
• What does the ‘full registration obligation’ mean for stand constructors and service providers?
That Anuga, possibly the leading global trade fair for the food and beverage industry, is leading the way in making it safe for physical trade shows to return, is a hopeful sign that things may be returning to normal somewhat on that front.