Breaking into European markets: Step 1

A journey of a thousand miles begins with a single step, as the ancient Chinese proverb goes. For TradeScope, when it comes to helping clients break into European markets, that single step is to assess a client’s objectives and interrogate their practicality and attainability. Following on from that, we produce an initial report that encompasses target market opportunities, obstacles, feasibility and a recommendation on how to proceed to attain their objectives.

For instance, we are currently in the process of producing a report for some companies in the western US which will include:

  • General overview of European food and beverage markets

  • UK market review

  • German market review

  • COVID-19 update and post-Covid outlook

  • Overview of the main Food and Beverage trade fairs/shows (processed food, ingredients, fruit, veg, etc.)

  • Case study of how to enter the European market (using processed food as an example)

  • Recommendation for a way forward


Following presentation of this report to the client and assimilation of their feedback, we are then able to produce the most efficient and cost-effective sales and marketing plan to help them achieve their goals.


If you are interested in learning more about TradeScope’s services, please contact Ted Horton in the UK or Jörg Van Wershofen in Germany.