Europe’s largest food and beverage trade show is happening next week. The show features over 7,100 exhibitors in 20 halls. It takes more than a whole day to walk it.
The benefit for North American exhibitors is the exposure and the diversity of companies which visit the show. The downside is the lack of focus: there are so many sectors represented at the show that some companies dismiss it (eg, seafood). The exception is dried fruit and nuts – Anuga has become one of the most important showcases in the world for US producers of dried fruit and nuts.
TradeScope will be assisting US companies to sell their product in Europe. We will be based on Stand I-72 in Hall 10.2. Please stop by to say hello to Ted Horton.