TradeScope takes a group of European buyers of packaged natural and organic products to Expo West in Anaheim, California every year.
Expo West is a buzzy trade show with over 3,500 exhibitors. Many Europeans like to go to the show to see what innovative products are on offer on the US market.
One of the Latvian buyers from 2016 took on the distributorship for a US ginger company they met at Expo West. The Latvian importer and wholesaler has managed to place the ginger products within a few natural and organic chains, and many independents.
An amazing trade show.