The big UK supermarkets: a path out of losses
- TradeScope
- Jun 13, 2016
- 1 min read

The big supermarket chains are recovering from a bad 2014-15, during which all the big players (Tesco, Asda, Sainsbury's, Morrisons) posted losses. They are now communicating quality as much as price, and prospects seems to be turning.
Take a look at a good Marketing Week article on the subject.
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