California is the leading producer of top quality walnuts. TradeScope recruited 6 walnut buyers for a visit to California in 2013. We visited one of the largest and best walnut handlers in the world, and the Europeans were duly impressed with the equipment, process certification and rigour, and product quality.
Since the trip, one of those buyers has bought $3.5 million of walnuts from that same handler.
Excellent walnuts sell excellently.