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Private Label Show in Amsterdam is big!

The Private Label Show in Amsterdam was much bigger than we expected. It consisted of 8 medium-sized food halls and 4 non-food halls.

Most exhibitors were manufacturers offering private label products to retailers and food brands. There were also a surprising number of established brands which had no private label offering.

Many country pavilions, including most European countries. There were only 12 US companies, 6 of which were exhibiting under the Southern United States Trade Association (SUSTA®) umbrella.

There weren’t many ingredient producers exhibiting at the show but there were a number of bulk importer / packer companies offering packaged commodities, such as dried fruit and


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