The Private Label Show in Amsterdam was much bigger than we expected. It consisted of 8 medium-sized food halls and 4 non-food halls.
Most exhibitors were manufacturers offering private label products to retailers and food brands. There were also a surprising number of established brands which had no private label offering.
Many country pavilions, including most European countries. There were only 12 US companies, 6 of which were exhibiting under the Southern United States Trade Association (SUSTA®) umbrella.
There weren’t many ingredient producers exhibiting at the show but there were a number of bulk importer / packer companies offering packaged commodities, such as dried fruit and