Wild Planet Foods is a valuable client for TradeScope. Since we started working with them over one year ago, we set our sights on achieving listings with mainstream retailers in the UK and Germany. The first step was to establish some of their products in wholesalers and retailers in the natural & organic channel. As a result of our endeavours, we are now in a number of key retailers (Wholefoods, Planet Organic) and wholesalers in that channel.
However, our sights are set also on mainstream retailers in the UK and Germany. Interest has been strong because Wild Planet has a clearly differentiated product. Wild Planet's Albacore canned tuna has 6 times more Omega-3 oils than conventional canned tuna because it does not have the goodness processed out of it.
You read it right – that's 6 times more Omega-3 oils than conventional canned tuna!
Wild Planet's proven proposition in the US helps greatly too: they started in the natural & organic channel there but have since grown to be listed in most US mainstream retailers, including Walmart.
Conventional tuna is cooked twice, whereas Wild Planet tuna is cooked once in the can - in its own juices. It's a no-drain product, which makes it a no-brain buy for the discerning – and caring – consumer.
Visit their website to learn more about their methods and products.