The Wild Planet Blog was kicked off by Wild Planet’s very own Founder and President, Bill Carvalho. In his article, Bill shares Wild Planet’s vision for the blog, his love for the oceans and sustainability and the story behind how Wild Planet Foods came into being. A seafood industry veteran with 26 years of experience, Bill Carvalho is viewed as a leader in the seafood sustainability movement. Raised on the Northern Coast of California, and as the grandson of Azorean Portuguese immigrants, Bill had a love of the sea from an early age. This blog charts the creation of the brand and logo through to being ranked #1 by Greenpeace in America for sustainable and ethical fishing of tuna.
Click here for the full blog: http://blog.wildplanetfoods.com/welcome-to-wild-planets-blog/#more-6522