There is simple value in giving European buyers the opportunity to see quality pecan production in New Mexico, and meet the excellent people who run those operations. $2.25m in fact.
In 2015, TradeScope took a group of European dried fruit and nut buyers to New Mexico to look at impressive pecan growing and processing operations.
One of the Europeans, a German dried fruit and nut packer and distributor, purchased 10 containers of pecans from a vertically integrated grower and processor. The approximate value of the 10 containers was $2.25 million.