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Wild Planet applauds the tireless efforts of Greenpeace

Cheap Tuna Comes at a High Price

Wild Planet applauds the tireless efforts of Greenpeace, which have effectively promoted consumer and retailer awareness of sustainable tuna practices. Wild Planet also congratulates other tuna brands that have begun selling pole and line tuna.

By buying only tuna that says “pole and line caught,” consumers can now choose not to support eco-deadly, cheap tuna. Brands working to provide tuna from vessels that have converted 100% to FAD-free fishing are also part of the solution.

Cheap tuna may seem like a good deal, but do not forget that it is subsidized by environmentally deadly practices. The true cost of cheap tuna is the destruction of our oceans’ ability to sustain life – an astronomically high price indeed.

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